New is not enough
Yes, innovation is new, but that’s not all it is. If your brand isn’t useful, it’s not innovative.
How many things do you encounter every week that are announced as new? And how many of those are actually innovative? To be useful, for any product or service, requires a connection to a market.
That’s what we do. We create solutions that get people to sit up, take notice, and turn to the possibility of better.